In order to contribute to the current situation caused by the coronavirus, Masaveu Wineries is participating in several solidarity actions to help in this unprecedented health crisis.
In this way, the wine group has joined the gastronomic initiative #JuntosSaldremos (Together We Will Overcome), aimed at raising funds that will be fully allocated to the Cruz Roja Responde Plan. Masaveu Wineries has teamed up with other wine groups, chefs, agri-food brands, restaurants, hotels, culinary institutions, and food lovers to donate products that will be auctioned and sold through the website juntossaldremos.com, with the goal of helping those who have been hardest hit by this crisis.
The initiative aims to support direct victims, the most vulnerable, and the frontline professional heroes. Through the website juntosaldremos.com, the products donated by Masaveu Wineries and the other collaborating companies are showcased. Purchases are made directly through the Red Cross’s payment platform, with no intermediaries, and all the funds raised are fully allocated to the NGO.
“Given this situation, you can do two things: stay still and be a mere spectator, or take action and, within your means, get involved in the fight against the coronavirus,” explains José Masaveu, General Director of Masaveu Wineries. Among the products donated by the winery are several boxes and gift sets of its top wines, such as La Fillaboa 1898, Best in Show at the Decanter World Wine Awards 2019; Fillaboa Finca Monte Alto; Vs Murua; Pagos de Araiz Crianza; More of Leda 2017; and the ice cider Valverán.
‘Wine Tourism for Healthcare Workers’
Another action the company is participating in is aimed at healthcare professionals as a thank you for the hard work they have been doing these days. In recognition of their dedication, commitment, and effort, Masaveu Wineries will offer free visits with tastings to people in the healthcare sector and their companions at its wineries and vineyards in Rioja (Murua Wineries), Rías Baixas (Fillaboa Wineries), and Navarra (Pagos de Araiz Wineries) as part of the ‘Wine Tourism for Healthcare Workers’ initiative, driven by over 50 wine industry companies in collaboration with Ocio Vital and The Guardian of Wine.
The visits will begin once the state of emergency ends and wine tourism is reactivated, which, like other sectors of the Spanish tourism industry, has been severely impacted by this pandemic. Despite the current challenges and uncertainty, the sector wants to continue showing its support for the professionals who are making the greatest efforts to overcome this crisis.
On the other hand, the company has joined the #estonotienequeparar movement, driven by over 3,000 large, medium, and small companies from different sectors that continue working to keep the wheels of our country’s economy turning. The goal is to highlight the efforts of all those companies, workers, and entrepreneurs who, always prioritizing people’s safety and health, continue to transform and reinvent themselves to be more productive and innovative than ever.
At the business level, it is worth highlighting that Masaveu Wineries maintains its commitment to employment and people by keeping its entire workforce in the same conditions as before this situation. Additionally, through its parent company, Masaveu Corporation, it is participating in a project with other companies and institutions, aiming to recycle 100,000 face masks per day for reuse by healthcare personnel.
Masaveu Wineries
The Masaveu family began investing in the wine sector in 1974, when they acquired Bodegas Murua, but the family’s vineyard plantings date back to the mid-19th century, specifically in Castellar del Vallés, the family’s place of origin, where Federico Masaveu Rivell laid the foundations that his descendants would continue a century later.
Since then, Masaveu Wineries has grown to become a reference in the industry, recognized for the quality of its wines produced in various Denominations of Origin (DOs) and for its environmental philosophy, showing the utmost respect for the land. The company owns its own vineyard plantations, through which they manage to convey the unique personality of each terroir in every bottle. In this way, all the projects that Masaveu Wineries undertakes in different regions share a common denominator: Murua (DOCa Rioja), Fillaboa (DO Rías Baixas), Pagos de Araiz (DO Navarra), Leda (Vino de la Tierra de Castilla y León), and Valverán (Asturias).
Another initiative in which the company is involved is aimed at healthcare professionals, as a token of appreciation for the hard work they have been doing during these times. In recognition of their dedication, effort, and commitment, Masaveu Wineries will offer free visits with tastings to healthcare workers and their companions at its wineries and vineyards in Rioja (Murua Wineries ), Rías Baixas (Fillaboa Wineries), and Navarra (Pagos de Araiz Wineries ). This is part of the ‘Enoturismo para sanitarios’ initiative, supported by more than 50 wine industry companies in collaboration with Ocio Vital and The Guardian of Wine.
The visits will begin once the state of emergency ends and wine tourism is reactivated, which, like other sectors of the Spanish tourism industry, has been severely impacted by this pandemic. Despite the current challenges and uncertainty, the sector wants to continue showing its support for the professionals who are making the greatest efforts to overcome this crisis.
On the other hand, the company has joined the #estonotienequeparar movement, driven by more than 3,000 large, medium, and small companies from different sectors that continue to work to ensure that the wheel of the country’s economy keeps turning. Its goal is to give visibility to the efforts of all those companies, workers, and entrepreneurs who, always prioritizing the safety and health of people, continue to transform and reinvent themselves to be more productive and innovative than ever.
At the corporate level, it is worth noting that Masaveu Wineries maintains its commitment to employment and people by preserving its entire workforce structure under the same conditions as before this situation. Additionally, through its parent company, Masaveu Corporation, it is participating in a project with other companies and institutions aimed at recycling 100,000 masks a day so they can be reused by healthcare personnel.
