MASAVEU Wineries Resumes Its Wine Tourism Offer Starting in July, Adapting to the New Post-Lockdown Scenario, Launching Unique Experiences in a Safe Environment for Visitors and Winery Staff
The winery group aims to boost the activity of travelers in the areas where its wineries are located, creating and strengthening ties with the surrounding environment, while becoming an active player in the shared goal of stimulating local economic activity.
Masaveu Wineries reopens its doors to wine tourism, adapting to the new scenario with the development of outdoor and social space experiences, while avoiding the use of winemaking and production areas. In this way, the group aims to control visitor movement in the areas designated for wine production during this first stage, with the goal of returning to full normality during the harvest season, provided that the socio-sanitary conditions allow it.
In general, and to prioritize everyone’s health, the group will intensify private visits, organize wine bars in outdoor areas, and enhance outdoor wine tourism activities. The wineries will provide hand sanitizers in areas where activities require it, and group sizes will be reduced to ensure proper social distancing.
In addition, as a recognition of the hard work carried out throughout the pandemic, Masaveu Wineries will offer free visits with tastings to healthcare workers and their companions at their wineries and vineyards, as part of the ‘Wine Tourism for Healthcare Workers’ initiative. This initiative is supported by more than 50 wine sector companies in collaboration with Ocio Vital and The Guardian of Wine.
Initiatives at Murua Wineries
In its aim to support the gradual reopening of the economy, the group, through Murua Wineries, has signed several agreements with receptive travel agencies and local accommodations such as Thabuca Wine Tours, Hotel Marqués de Riscal in Elciego, Hotel Viura in Villabuena de Álava, and Sercotel Villa De Laguardia, to offer winery tours as an added value for their clients, further promoting the revival of tourism in the area.
In its aim to support the gradual reopening of the economy, the group, through Murua Wineries, has signed several agreements with receptive travel agencies and local accommodations such as Thabuca Wine Tours, Hotel Marqués de Riscal in Elciego, Hotel Viura in Villabuena de Álava, and Sercotel Villa De Laguardia, to offer winery tours as an added value for their clients, further promoting the revival of tourism in the area.In its effort to support the gradual reopening of the economy, the group, through Murua Wineries, has signed several agreements with receptive travel agencies and local accommodations such as Thabuca Wine Tours, Hotel Marqués de Riscal in Elciego, Hotel Viura in Villabuena de Álava, and Sercotel Villa De Laguardia, to offer winery visits as an added value to their clients, providing another way to encourage the revitalization of tourism in the area.
Private visits will have access to the interior to discover the exclusive library and its private art collection, owned by Masaveu Corporation, featuring sculptures, paintings, and engravings from the 16th to the 21st centuries, with works by renowned artists such as Francisco de Goya, Tomás Hiepes, Juan de Arellano, Fernando Sotomayor, Valentín Zubiaurre, Francisco Bores, Daniel Quintero, and Miquel Barceló. Numerous artworks are displayed throughout the winery, many of them depicting harvest scenes, vineyards, and wine, set in taverns or traditional genre scenes from different periods. These are complemented by a variety of ethnographic and handcrafted objects related to winemaking and viticultural traditions.
The library is another treasure open to travelers who visit Elciego. Unique in the Denomination of Origin Qualified Rioja, the venue houses over 2,455 books and magazines related to the world of wine, spanning from the 16th century to the present day. The visits include tastings of various wines.
Visits at Pagos de Araiz Wineries and Fillaboa Wineries
Pagos de Araiz is a château-style winery located on the outskirts of the medieval town of Olite/Erriberri, in Navarra. With its reopening, starting next month, visitors will be able to enjoy an exclusive guided tour for couples organized by Guiarte, which includes a guided visit to the winery and its art exhibition, along with the tasting of three wines paired with local products. The exclusive visit will be conducted with full health and safety guarantees for visitors.
For its part, Fillaboa Wineries, in Salvatierra de Miño, will restart its wine tourism activities by offering short tours of the vineyard surrounding the manor house and its gardens, accompanied by tastings of Fillaboa wines.
During the lockdown, Masaveu Wineries demonstrated a high capacity for adaptation and resilience, quickly reacting to the new situation and taking measures to adjust to the new environment. In this way, the winery has hosted streaming tastings for its wine club members, reinforced its online sales channels with special discounts, and participated in several solidarity actions in response to Covid-19.
Masaveu Wineries
The Masaveu family began investing in the wine sector in 1974, when they acquired Bodegas Murua, but the family’s vineyard plantings date back to the mid-19th century, specifically in Castellar del Vallés, the family’s place of origin, where Federico Masaveu Rivell laid the foundations that his descendants would continue a century later.
Since then, Masaveu Wineries has grown to become a reference, known for the quality of its wines produced in different Denominations of Origin (DOs), as well as for its environmental philosophy and utmost respect for the land. The winery owns its own vineyards, through which they are able to convey, in every bottle, the unique personality of each terroir. In this way, each and every project undertaken by Masaveu Wineries in different regions shares a common denominator: Murua (DOCa Rioja), Fillaboa (DO Rías Baixas), Pagos de Araiz (DO Navarra), Leda (Vino de la Tierra de Castilla y León), and Valverán (Asturias).
