BODEGAS MASAVEU resumes its wine tourism offer starting in July, adapting it to the new scenario after confinement by Covid-19, launching original experiences that will take place in a safe environment for visitors and winery staff.
The winery group seeks, in this way, boost traveler activity in the areas where its wineries are located to create and strengthen ties with the environment and be one more agent in the common goal of encouraging local economic activity.
Bodegas Masaveu thus reopens its doors to wine tourism, adapting to the new scenario with the development of outdoor experiences and social spaces , avoiding making use of the processing and production areas. In this way, the group seeks in this first stage control the mobility of visitors in those areas destined for the production of wine to move towards total normality in the harvest season , if the socio-sanitary conditions allow it.
In general, and to prioritize everyone’s health, the group will intensify private visits , It will carry out wine bars in outdoor areas and promote open-air wine tourism activities . The wineries will make disinfectant gel available to tourists in those areas where activities are carried out that require it and the groups will be reduced to respect the appropriate social distancing.
In addition, in recognition of the hard work carried out throughout the pandemic, Bodegas Masaveu will offer the health personnel and their companions free visits with tastings/sampling in its cellars and vineyards within the framework of the ‘Wine tourism for health workers’ initiative, promoted by more than 50 companies in the wine sector in collaboration with Ocio Vital and The Guardian of Wine.
Initiatives at Bodegas Murua
In its purpose of helping the progressive reopening of economic activity, the group, through Bodegas Murua , has signed several agreements with receptive travel agencies and accommodation of the area of the stature of Thabuca Wine Tours, Hotel Marqués de Riscal in Elciego, Hotel Viura in Villabuena de Álava or Sercotel Villa De Laguardia, to make visits to the winery as an added value to its customers, one more way of promoting the reactivation of tourism in the area.
The Bodegas Murua wine tourism staff will take advantage of the beauty of the environment surrounding the noble main building, which maintains the structure of the typical ancestral homes of the Rioja Alavesa, to set up a wine bar with the main references. Several tables and chairs located on the path that gives access to the building, in front of the vineyards and in the central patio of the winery, will be the perfect setting to enjoy the great wines of Bodegas Murua in a privileged outdoor environment .
The private visits will be able to access the interior to discover the exclusive library and its private art collection , owned by Corporación Masaveu with sculptures, paintings and engravings from the 16th to 21st centuries, with names of famous artists such as Francisco de Goya, Tomás Hiepes, Juan de Arellano, Fernando Sotomayor, Valentín Zubiaurre, Francisco Bores, Daniel Quintero and Miquel Barceló. There are numerous works exhibited in the winery and related to the grape harvest, vineyards and wine , set in taverns or scenes of a traditional nature from different periods, which are complemented by different ethnographic and craft objects linked to wine production.
The library it is another treasure open to the traveler who comes to Elciego. Unique in the Rioja Qualified Designation of Origin, the site brings together more than 2,455 books and magazines related to the world of wine from the 16th century to the present day. The visits include the tasting of different wines.
Visits to Bodegas Pagos de Araiz and Bodegas Fillaboa
Araiz Payments is a château-style winery located on the outskirts of the medieval town of Olite, in Navarra. With its reopening, the traveler will be able to make, starting next month, a Exclusive visit for couples led by the Guiarte company , which includes a guided tour of the winery and its art exhibition, and the tasting of three wines with product tasting. The exclusive visit will be carried out with all the health guarantees for the tourist.
For its part, Bodegas Fillaboa , in Salvaterra de Miño, will restart its wine tourism activity with short visits to the vineyard that surrounds the manor house and its gardens, with a Fillaboa wine tasting.
During the time of confinement, Bodegas Masaveu has shown a high adaptability and resilience , reacting quickly to the new situation and taking steps to adapt to the new environment. In this way, the winery company has carried out tastings in streaming for the members of its wine club, also reinforcing its online sales channels with special discounts, and participating in various solidarity actions against Covid-19.
The Masaveu family began to invest in the wine sector in 1974, when it acquired Bodegas Murua, but the family’s vineyard plantations date back to the mid-19th century, specifically in Castellar del Vallés, where the family originated and where Federico Masaveu Rivell began the steps that a century later his descendants would continue.
Since then, Bodegas Masaveu has grown to become a benchmark, for the quality in the production of its wines in different DO’s and for the environmental philosophy that they demonstrate and the maximum respect for the land, in which it has its own plantations. of vineyards, thanks to which they manage to transmit, in each bottle, the unique personality of each terroir. In this way, each and every one of the projects that Masaveu Bodegas embarks on in different regions are united in a common denominator: Murua (DOCa Rioja) , Fillaboa (DO Rias Baixas) , Payments of Araiz (DO Navarra) , Leda (Wine from the Land of Castilla y León) and Valverán (Asturias) .