Masaveu Wineries increased its turnover in 2021 by 35% compared to 2020. This figure allows the company to express satisfaction and confirms the recovery after the decline in revenue in 2020 due to the pandemic, when income fell by 25% compared to the previous year. The group is optimistic about 2022 and expects this year to consolidate the recovery that began last year.
The winery group, led by José Masaveu, has invested 20% of its turnover over the past five years (2017–2021) in renewing equipment, purchasing barrels, and acquiring estates. This significant investment aligns with the company’s goal of improving the quality of its wines and meeting both domestic and international market demands. Although the Spanish market accounts for 53% of its sales, the company continues to strengthen its export operations, which now represent 47% of its revenue, with a presence in 40 countries. Of that 53%, 60% corresponds to the hospitality and restaurant sector, 15% to large retail chains, and 25% to e-commerce, corporate sales, wine clubs, and other channels.
“In 2021, the sales channels that experienced the highest growth in the Spanish market were wine clubs and specialized stores, as well as the horeca channel, with increases of 155% and 124% respectively,” says José Masaveu. He adds, “We are fully committed to continuing to enhance the excellence and oenological quality of our five wineries, creating wines under an artisanal philosophy that incorporates several key ingredients: exceptional terroir, estate-owned vineyards, a commitment to organic farming, and a first-rate team.”During 2021, the company increased visits to its websites and online wine stores by 35%, “as a result of the effort made in the digital channel over the past three years,” notes Masaveu, although “the distribution channel continues to represent the largest share of sales, accounting for 52% of the total in Spain,” he clarifies.
The group’s wineries with the highest turnover are Murua (DOCa Rioja) and Fillaboa (DO Rías Baixas), accounting for 33% and 31% respectively. However, the wineries that achieved the greatest growth in 2021 compared to the previous year were Leda (Vino de la Tierra de Castilla y León) and Pagos de Araiz (DO Navarra), with increases of 71% and 66%, respectively.
A benchmark in the sector with five wineries
Over its 47 years of history, Masaveu Wineries has become a benchmark for quality in the Spanish wine industry, with five renowned wineries located across different geographical indications in Spain. The current production of the five wineries reaches one million bottles, with 400 hectares of their own vineyards, and a presence in 40 countries. Among them, the most prominent European markets are Switzerland, Germany, the Netherlands, the United Kingdom, and Luxembourg; in the Americas, the United States, Colombia, and Mexico stand out; and in Asia, China and Japan.
In its more than four decades of existence, Masaveu Wineries has become a solid company that combines proven winemaking expertise with modern management. It has committed to expanding into key Spanish wine regions with limited, excellent, and sustainable productions, alongside a growing internationalization strategy. The company is committed to continuous growth based on the differentiation of its brands and wineries, the opening of new markets, and the diversification of its product distribution.
The company’s hallmark is based on the artistic concept of wine, understanding that the creation of an exceptional wine is like a masterpiece, supported by two fundamental elements: the raw materials (land and grape) and the winemaking craftsmanship.
For the general manager of Masaveu Wineries, the oenological concept and the principles that guide the group’s direction are essential: “We do not want to be just another winery group; we have a distinctive value, and we are bringing it to the final consumer. Our vision is based on the utmost respect for the land, the vineyard, and the raw material, in order to extract from all of them the best possible creative expression, with the unique characteristics of each region. ”.
The Masaveu family began investing in the wine sector in 1974, when they acquired Bodega Murua, but the family’s vineyard plantations date back to the mid-19th century, specifically in Castellar del Vallés, where the family originates and where Federico Masaveu Rivell took the first steps that a century later would be continued by his descendants.
Since then, Masaveu Wineries has continued to grow with a strong commitment to quality in the production of its wines across different DOs, as well as to the ecological philosophy they uphold and their utmost respect for the land, where they own their own vineyard plantations, allowing them to convey the unique personality of each terroir in every bottle. In this way, all of Masaveu Wineries projects across different parts and regions of the country come together under a common denominator: Murua (DOCa. Rioja), Fillaboa (DO. Rías Baixas), Pagos de Araiz (DO. Navarra), Leda (Vino de la Tierra de Castilla y León), and Valverán (Asturias).
