VS Murua wine, from the Murua Winery, in Rioja Alavesa, has just launched a new image to reflect the historical, innovative and high-quality character of a brand that strives excellence. The new label reflects all of the elegance that defines this wine with great personality and fruity expression, also notable for its seductive nature.

The launch of the new label coincides with the presentation of the 2020 vintage, a year that awarded a large quantity of fruit, optimum yields and good ripening conditions, assuring an excellent VS Murua 2020 in line with the image transmitted by the new label. “VS Murua is a fine wine that is born in the land of the Rioja Alavesa, respecting the artisan character that defines all of our wines. This is an elegant, fresh and deep signature wine which is full of fruity nuances. With this new label we wanted to reflect its unique identity” explains Mathieu Barrault, oenologist at the Murua winery.

With 90% tempranillo and 10% mazuelo, VS Murua 2020 is a red crianza wine that spends 16 months in (40%) French oak and (60%) American oak barrels, with a lively, intense and bright red colour with violet hues. The alcohol content is 15% and the recommended serving temperature is between 14 and 16ºC. “To make this wine and guarantee freshness and fruitiness, plots with a high percentage of clay are chosen”, explains Barrault.

100% of the vineyards are certified organic

In 2015, the winery began the arduous task of making the vineyard organic, today in 2023, 100% of the vineyard has been certified organic. This conversion to organic, in line with the sustainable philosophy that defines the entire winemaking group, is enabling them to conserve the quality of their soils by using phytosanitary non-chemical products, to develop biodiversity, optimize water management, conserve air quality, and in turn help to manage energy better and mitigate and adapt to the effects of climate change.

The activities carried out in the winery’s vineyards seek to adapt vine-growing to the natural ecosystem without human actions constantly transforming the environment. In order to do so, the winery is focusing on regenerating the soil, bringing it back to life and increasing its capacity to capture atmospheric carbon and reduce the concentration of this gas, one of the causes of global warming, in the atmosphere. The measures taken by the Murua Winery include using plant roofing to increase the soil’s capacity of absorbing CO2 and therefore reducing erosion, decrease land degradation, reduce the temperature and increase the soil’s water retention.

Masaveu Famiy Wineries

The Masaveu family first invested in the wine sector in 1974, when they purchased Bodegas Murua, however the family’s first vineyards date back to the middle of the 19th century, in Castellar del Vallés, where the family originates from and where Federico Masaveu Rivell began a journey to be continued one century later by his descendants.

Since then, Masaveu Family Wineries has grown to become a reference in the sector, due to the quality of their winemaking in several DO´s and their sustainable philosophy and utmost respect for the land in their estate owned vineyards, thanks to which they transmit the unique personality of each terroir in each bottle. This being the common denominator in each and every project initiated by Bodegas Masaveu in different parts of the country: Murua (DOCa. Rioja), Fillaboa (DO. Rías Baixas), Pagos de Araiz (DO. Navarra), Leda (Vino de la Tierra de Castilla y León) y Valverán (Asturias).